One more year, Pantone has selected the color of the year 2023 . Although it may seem like a casual choice, there is a commission, made up of expert design professionals, who are the ones who decide the hue that will represent the year in question. This decision is made taking into account variables such as artistic and cultural trends, social movements, political issues and important events.

Viva Magenta is the color of the year 2023 . It is a color with a wine tone, which is between red and garnet, and which represents passion , strength , energy or elegance , among others. For the choice of this shade, the experts have searched for that pigment that symbolizes what is real, what is natural and what is original in a world that is fundamentally technological. In fact, it is inspired in part by cochineal red, one of the most popular natural dyes.

This color comes to succeed the Very Peri that the North American company Pantone crowned in the year 2022. This tone, which was a trend throughout last year, is a lavender color and represented strength, hope and creativity.

Color of the year according to Pantone

For more than 20 years, December is the month in which Pantone launches one of the most anticipated news for design professionals: the color of the year . 2023 has not been different from the rest and, at the beginning of the month, it announced that Viva Magenta was the chosen one.

Within the Pantone system, the exact identification of this color is 18-1750 . Viva Magenta has been linked to other colors such as red wine, purple, red, pink or garnet. Now, it is not any of these, but it has an entity by itself, being an excellent combination of all of them.

Pantone's color of the year is selected by a committee of 40 designers who study the latest trends . The resolution is carried out after an arduous investigation process in which the colors that have had prominence in the entire artistic, cultural and popular sphere are taken into account.

With all this, they analyze which color can best fit to project the values they want to represent. To choose the color of the year 2023, the values they wanted to capture are nature , energy or joy .

How to apply the color of the year 2023 for home

The color of the year 2023 for the home is ideal to give more energy to our spaces. Knowing how to apply it will allow you to brighten up any room in the house . For this, it does not need to be large, but in any small detail it can dress and capture the attention of the guests.

Among the possibilities provided by Viva Magenta we can highlight:

Cheerful walls by Viva Magenta

One of the ways in which the color of the year 2023 for the home can be used is precisely on the walls . Painting the wall in this hue will provide a much happier and more optimistic touch to the home.

Furniture with the color of the year 2023

Another way to have this color is in the furniture . This is how well it will dress your living room with some chairs in Viva Magenta. Give your home a touch of vigor with these pieces of furniture!

Tableware to bring joy to our culinary creations

It can also be used at home in a somewhat more discreet way if we have Viva Magenta in the kitchenware . For example, in bowls, plates, cutlery... Double joy for the body!

When choosing paint for a children's room, design and colors take center stage, but we must not forget about choosing the right paint for that room.

What product to choose? Which offers me the best quality? Will it be washable?

In children's rooms, stains are usually unavoidable, so we recommend choosing ultra-resistant paints such as Isaclean – it repels stains.

Isaclean is a water-based paint that is super resistant to the most common household stains, washable and capable of withstanding rubbing without leaving halos and coatings. In addition, it has the Ecolabel ecological label and improves the Leed and  Breeam scores for Eco Sustainable buildings . Once the quality is chosen, we will have to decide on the design, the colors and be patient with the rollers or have the help of a professional to paint the room.

Children's rooms with their own character. Imagination to power!

Geometric forms

Straight lines and geometric shapes are on trend, so why not paint your room with these dynamic motifs?

chalkboard wall

Blackboards are a way to stimulate children's creativity and are easy to clean. You can paint a small border, or go more extreme and paint an entire wall. 

Expand the space with paint

For small-sized bedrooms, it is best to opt for an off-white, light gray, or beige tone that will bounce the light off the walls, creating a more relaxed, spacious, and bright space. We can give it personality and a childish touch by painting small moles or triangles on the walls.

Repeat motifs with a template.